IAM 13

IAM 13

IAM 13

A tsar is born

For nearly three years now, Joe Beyers has been the man in charge of
intellectual property strategy at Hewlett Packard. During that time he has
made quite an impact.

It is deeply ironic that Joe Beyers now controls
the Hewlett-Packard Company’s intellectual
property strategy. When he was a young HP
engineer, one of his biggest frustrations was
that his company did not see fit to enforce a
patent on which he was the inventor. The 66-
year-old HP, which has traditionally been
engineering-driven, was then distinctly nonentrepreneurial
in terms of exploiting its
intellectual property....

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Insights

Events prove Europe does not have to be a lost cause

At events in Gothenburg and Munich,cutting edge discussions about thefuture of IP were the order of the day.

McDonald’s Aussie woes are a warning

McDonald’s has picked the wrongperson to have a trademark fight within Australia.

Roberts has a Supreme job to do

If John Roberts successfully navigates the Congressionalnomination process and ends up as the Supreme Court’snewest member, his business law credentials could meangood news for US IP owners

Columns

A values question

There are many reasons to value asingle patent or a whole portfolio.Some are far more relevant to theventure capital community than others

Labouring v lawyering the value of intellectual property

A company’s intellectual propertyassets clearly have value. Theproblem is finding a way to assessthis accurately

US Supreme Court decides pharma patent research case

The Merck v Integra decision handeddown by the Supreme Court in earlyJune is good news for pharmaceuticalcompanies

Dangerous conceits

There are a number of reasons, manyof which have little to do with hardnosedbusiness principles, why lettinggo of a patent can be difficult. But ifcompanies are to do justice tothemselves and their shareholders,they must take the sentimentality outof portfolio management

Features

Financing intellectual property

For companies seeking to leverage their IP assets in the financial marketsthere have never been more products on offer. The trick is to find which oneis most suitable

Europe’s patent crisis

Viewed in isolation, the failure of the CII Directive was not a body blow toEuropean patent owners. The problem is that it was just the latest in a stringof reverses that threaten to leave Europe’s businesses way behind theirglobal competition

Standards and the Chinese market

The Chinese government is establishing high-tech standards that differ fromthose accepted internationally. In effect, therefore, foreign high-tech IP rightsare in danger of losing value. But it is not too late for high-tech companies todo something about it

A sense of entitlement

Setting realistic expectations for IP commercialisation involves a strategicanalysis and not just a simple comparison to IBM’s programme

Strategic licensing securing value from innovation

Even companies with great technology and a commitment to license cannotassume that people will beat a path to their doors to take what is on offer. Insuch cases, the most likely outcome is that there will be very little interest unlessa strategy to engage with potential licensors is developed and then implemented

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