IAM 23

IAM 23

IAM 23

Digging deep for true brand value

There is nothing new in listings that purport to show the world’s most
valuable brands. But in the eyes of many, what they have lacked up to now
is real technical credibility. However, a recently released evaluation study is
much more detailed and comprehensive than what has come before

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Management report

IP finance and monetisation

Subscribers to IAM will be familiar withthe fact that intangible assets are nowmore valuable to companies than they haveever been before.

Columns

Enforcement of essential patents in Europe

Italian patent licensing companySisvel plays hardball when seekingto enforce rights relating to MP3technology. The latest company tofind this out is SanDisk. But areSisvel’s actions anti-competitive?

Talking monkeys

What is it that makes otherwiseintelligent people appear to beNeanderthals when it comes to IP?

Something borrowed, something new

After years of courtship, the marriageof intellectual property to financialinvestment should be celebratingmore than a few anniversaries.But that is not yet the caseSomething borrowed, something newIt takes two to make a marriage a successand only one to make it a failure

Tech transfer and financial markets

Technology transfer is one way ofdelivering innovative technology to agreat many people. The issue ishow it can best be encouraged.

Features

The ethics of intellectual asset management

The shift from the familiar corporate asset bases – centred upon traditionalphysical and financial assets – to one increasingly based upon intangibleintellectual capital assets brings with it changing laws and subtle newethical problems.

The rise and fall of the IP realm?

The IP community has a communication problem and if it does notrecognise this, and then do something about it, the long-term effects couldbe disastrous.

The confusing task of measuring intangible value

The value of intangible assets is in the eye of the beholder. If you do notunderstand this fundamental truth then all your attempts to discover howmuch your intangibles are worth will be doomed to failure.

Unlocking European patent value

A new online forum could hold the key to creating a standardised market forpatents in Europe. If it is successful, companies may be able to releaseand find significant untapped value.

A European perspective on global patent workload

Talk of poor quality patents and flooding has become commonplace overrecent years, but a closer look at the facts suggests that things are not asbad as they first seem. While patent offices do face serious challenges,major changes to the current system are not the answer

Directors take heed

The Delaware Supreme Court has recently handed down a decision whichcould have a profound impact on the board members of many UScompanies. It indicates that failure to oversee intellectual assets may leadto personal liability.

Roundtable

Inside the Nordic market

Denmark, Finland, Norway and Sweden punch way above their weight whenit comes to intellectual property. Experts from each country explain thecurrent lie of the IP land in Europe’s far north

Industry insight

How to win at IP outsourcing – the multi-shore approach

The procurement of products orservices from a third-party for theirexpertise or to cut-costs has alwaysplayed an important role in successfulindustries. Christian Bunke looks athow IP outsourcing is changing.

Insights

It is time for AUTM members to confront the new reality

The university technologytransfer sector in the USmust stop living off oldglories and confront thechallenges of the present

The world should not count on Americans to pick up the pharma tab

Here’s an interesting snippetabout the military junta thatseized power in a bloodlesscoup in Thailand last September.

Aerospace & Defense

While the Aerospace & Defenseindustry has very little movementatop the leader board, the industrycontinues to be driven by researchand development activities for newcommercial aircraft platforms andgovernment-funded R&D forgovernment defense contracts.

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