IAM 36

IAM 36

IAM 36

The team player

Horacio Gutierrez has been
Microsoft’s chief intellectual property
officer for three years now. In that
time he has built a 200-strong team
and dealt with issues fundamental to
the company’s future

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Insights

Europe needs an EPO leader to tackle its many patent problems

Alison Brimelow is standingdown as the president of theEPO in 2010. Her successorwill have a huge job to do. Andthat means the best person forthe job must get it

Features

IA metrics for the other IP market

Risk and reputation management isa natural extension of intellectualproperty management, but it is anarea of business operations in needof much greater support

IV shifts gear

With a mountain of money in thebank and a wide-ranginginvestment strategy, IntellectualVentures continues to drive the IPmarket forwards

Putting the IAM function at the heart of corporate strategy

Almost all readers of this magazineunderstand the strategic importanceof IP to companies’ competitivenessand financial performance. Thechallenge is to make the C-suite seeit too. Only a change in the way IPvalue is communicated will help

Patents, incentives and a few crazy inventions

To encourage truly groundbreakinginnovation, a patent system mustalso be able to tolerate other, morebizarre inventions

Time for Big Pharma to be loud and proud

Big pharmaceutical companies mayhave a poor reputation, but a closelook suggests it is not deserved.The problem is that too many aresilent about the great deal of positivework they do. GSK has decided tobreak down this wall of silence

The elephant in the room

The United States is in the grip ofan expensive, low-quality, patentrelevance,patent-production crisis

Columns

IP lawyerLoose ends

How to deal with the risks of tyingcomplaints following the EuropeanCommission’s Microsoft cases

CIPO forumPatent reform: season to taste

Reconciling the myriad issues andconstituencies at play in the patentreform debate requires a careful blendof time and full understanding ofconsequences

IP investorMessage in a bottle

When it comes to press coverage of IPactivities, even good reporters seldomseem to get it right. That’s why most IPexecutives would rather hide fromjournalists than speak to them. Theydon’t realise that they need the pressmore than it needs them

Industry Focus: Consumer Electronics

This issue's featured industry data includes key patent metrics fior companies in the Consumer Electronics Industry

Industry insight

The value of IP in a recession

If history is any guide, companies thatinvest in intellectual property in a recessioncome out of the experience stronger thanthose who choose to wait for the economyto improve, says Jeremy Rosie, Director,Thomson Reuters IP Solutions

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