IAM 40

IAM 40

IAM 40

Counting on quality

Private practice attorneys provide
significant value-added to their clients
by helping them to secure quality
patents. An exclusive IAM/Ocean
Tomo collaboration reveals which
US law firms are doing just that.

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Features

Ten reasons to consider a standalone IP business unit

An IP portfolio is a diamond in therough. In the hands of the rightcraftsman, it can be polished toreveal its full value. The trick isfinding these individuals and givingthem the best chance of doingtheir job well.

Your 2010 performance review

Now is the time to be decidingwhich IAM strategies to selectwhose outcomes will track to yourcorporate objectives and timelinesin 2010 and beyond.

IP litigation strategy and the art of war - the in-house perspective

There is more to winning a complexmulti-jurisdictional IP litigation thanjust having a good case.

One step closer to European unity

After almost a decade of failednegotiations, 2009 saw EUmember states commit to thecreation of an EU patent and singlepatent court. A panel of leading IPprofessionals discuss their hopesand expectations for a unifiedEuropean patent system.

The seven deadly sins of intellectual capital management

Bad habits in intellectual capitalmanagement can end up causingcompanies major problems. It isimportant to recognise the sins inorder to put in place the solutions.

Why Zale must learn a quality lesson

US jewellery company ZaleCorporation has overlooked itsprimary intangible asset. Salesand market capitalisation havefallen as a result. But all is not lost.

Brand and reputation in China following the financial crisis

China’s economy may be forced tochange over the coming years asthe export market becomes morechallenging. This could presentboth foreign and domesticcompanies with new opportunities.To seize them, they mustunderstand their brands.

IP in early-stage commercial and investment success

Detailed analysis shows that a highpercentage of the most successfulearly-stage VC-backed businessesin the United States have a strongIP sense.

Columns

CIPO forumIn-the-box innovation: lessons from childhood

For all the talk of out-of-the-boxinnovation, perhaps there are alsosome lessons to be learned from insidethe box.

Bilski: the life sciences angle

The Bilski case will be closely watchedto see whether the Supreme Courtwill use it to address determination ofpatent eligibility well beyond businessmethods.

The intangible investorWhat goes around comes around

Half-baked press coverage of IPactivities devalues patents andimpedes innovation. Blame bothreporters and patent holders for notknowing the facts.

Industry insight

EPC changes on the horizon

Understanding and adjusting to thenew rules covering divisionalapplications is critical – as is the needto track the new deadlines, writesAndrew Schimmoeller, a legalresearcher for Thomson IP ManagementServices at Thomson Reuters.

Industry Focus: Information Technology

This issue's featured industry data includes key patent metrics for companies in the Information Technology Industries.

Insights

Setting the intangible agenda for the next decade

For those interested in thefinancing of IP and otherintangibles, the next decadelooks to be full of promise.

The best of the blogThe UK stakes a claim to global IP thought leadership

The IAM blog is updated fouror five times a week andcurrently has a regularreadership of around 9,000unique users, who visit thesite an average of three timesa month. In this series, someof the blog’s most popularposts are reproduced in theInsight section of IAMmagazine, along with theresponses that theygenerated.

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