IAM 45

IAM 45

IAM 45

Introducing the patent privateers

Outsourcing patent litigation –
whether openly or clandestinely –
not only gives operating companies
the chance to monetise their
rights at low cost, but can also
allow them to shape their
competitive environments.
No wonder privateering is proving
increasingly popular

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Features

Airlines: road to reputation redemption

Customer loyalty programmesare not what drive airline profits.Something a lot less tangibleis the key

Enterprise security

The role, function and responsibilitiesof security, risk management andoverall corporate defence havechanged for the better. This is set tocontinue and at a fairly rapid pace

Vertical disintegration in the pharma industry and the role of IP

New business models are emergingin the pharmaceutical industry, so theway in which companies and serviceproviders in the sector handle IPissues is going to have to change

“J’accuse ....”

The lengthy, protest-friendly systemat the European Patent Office hascreated a brain drain that is causingsome of Europe’s most giftedentrepreneurs and scientific mindsto head west to the innovation friendlyUnited States

Strategic portfolio-based patent investment and management

A patent portfolio’s value can be asignificant part of a corporation’soverall value. Knowing this,companies must give the samemeasure of attention to them as theydo to their other investment portfolios

IP licensing strategies in complex markets

In a rapidly changing business andlegal environment, licensingstrategies must adapt if they are tokeep up with developments

Brands rewired

In the brave new world of the globalmarketplace, it has never beenmore important to ensure that thebranding process is tightly alignedwith both creativity and strategic IPconsiderations

The GE IP agenda

As the nature of IP creation andexploitation has changed, so hasthe job of the in-house IPprofessional. These days, at acompany such as GE they arefocused on a range of issues, fromIA management to public policy

All eyes on Africa

It is hard to ignore the strong signsof growth and potential in Africa.While South Africa is thepowerhouse of the continent, othercountries are building up steam astheir patent systems improve

Industry insight

1.2 billion consumers in search of a brand

India has emerged as a trademarkpowerhouse in the global economy,says Jeroen Lallemand of ThomsonCompuMark

Insights

Seen and heard

A round-up of IP-related quotes, observations and opinionsfrom the recent past...

More frustration as the EU’s single patent plans hit the rocks once again

After more than 10 years ofnegotiation, it looks likeproposals for the creation ofan EU patent have once againfailed. And this time there maybe no coming back

Columns

Agent provocateur

Legendary film director Jean-LucGodard has declared there is no suchthing as intellectual property. Suchiconoclasm is something he can afford

The game is changing

There’s an opportunity for gamechangingbusiness model innovation inthe evolving IP market landscape

Business method patents possible in Canada

The Canadian Federal Court’s ruling inthe Amazon.com case has finally framedthe debate as to how subject matter isto be assessed for patentability

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