IAM 49

IAM 49

IAM 49

Another British piñata

UK revelations centred on one of its
tabloid newspapers have left News
Corporation, the world’s second
biggest media conglomerate, in the
eye of a global storm. Once again, a
major company is paying the price
for not following the rules of
effective reputation management

Nir Kossovsky and Jonathan Baskin
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Features

Updating IP reporting practices

The way that companies report theirIP activities both internally andexternally is dependent on theoutcomes they are seeking to achieve

Trends in US patent litigation

The electronics industry has been atthe heart of the explosion in USpatent suits over the past 20 years. It is important not to forget that –before coming to conclusions aboutoverall filing, litigation and licensingactivity

Taking risks

The results of an IP risk surveyundertaken earlier this year amongEuropean and US corporationsshow that while IP is increasinglyunderstood to be an importantcorporate asset, IP-relatedinsurance is yet to be viewed as apriority

IP P&L

Is becoming a profit centre andmeasuring success something thatall IP departments should aim for?The answer is not as straightforward as it might perhaps appear at first glance

Patent transactions in transition

As the way in which patents areviewed and exploited by theirowners and third parties haschanged over recent years, so newways of defining IP performancehave emerged. The challenge forcorporate IP managers is to keepup with developments in order tomaximise transaction value

The role of valuation in IP management

Corporate IP managers share theirperspectives on differences inprocesses and structures to tackleIP valuations, a topic that is undermuch scrutiny and debate

Taking the bay

The fourth IP Business Congress took place at thePalace Hotel in San Francisco from 19th to 21st June.It was attended by more than 500 delegates. Over thethree days of the event, they heard a multi-disciplinaryspeaking faculty of IP thought leaders debate a rangeof subjects centred on the theme of IP value creation

One-Blue: a blueprint for patent pools in high-tech

With the creation of One-Blue, six companies have developed aninnovative patent pool for Blu-rayDisc products that levels the playingfield, reduces costs and fosters fairuse of the patent system in theoptical disc sector

Columns

The US Supreme Court says “no” to a new invalidity standard

Patent holders can breathe a little moreeasily following the US Supreme Court’secent decision in i4i v Microsoft, whichmaintains the established burden of proofnecessary to invalidate a patent

Model behaviour

Diverse businesses have mademonetising patents more lucrative andless painful. They have come a long way,but are yet to be fully understood

Insights

Inside the Nortel auction

In addition to Google (operating under the Ranger moniker during thesale process), four parties took part in the auction for the Nortel patentportfolio: Apple; Rockstar Bidco, a consortium of major technologycompanies consisting of Microsoft, EMC, Sony, Ericsson and RIM;Intel Corporation; and Norpax LLC, an offshoot of RPX Corp.

After its Nortel defeat, Google has no option but to look elsewhere

Losing out in the US$4.5 billionNortel patent auction wasundoubtedly a major setbackfor Google. The company mustnow spend the money it savedon building a dynamic andstrong portfolio that canprotect the Android platform.The good news is that it can bedone. The bad news is thatcash-rich Apple will seek tomake it as hard as possible

Seen and heard

A round-up of IP-related quotes, observations and opinions from the recent past ...

Industry insight

Pharmaceutical branding: engineering the perfect name

With more hurdles than ever standingbetween drug R&D and brand marketing,Jeroen Lallemand of ThomsonCompuMark explains how industry bestpractices are evolving to help create safertrade names more efficiently

Roundtable

Finding a way through the EU patent litigation maze

Europe may claim to be a singlemarket, but when it comes to patentlitigation, this is certainly not thecase. Five experts discuss thechallenges that this fragmentedreality presents

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