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The Novo Nordisk strategy for patent sucess

With a coveted place at the top of the increasingly competitive anti-diabetes
treatments market, Novo Nordisk is committed to the careful management of
its intellectual property rights in order to maintain its position. Two key
members of the company’s IP team explain how they do it. By Joff Wild

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Columns

Money grows on decision trees

In many industries patent litigation isa fact of business life. It thereforeneeds to be treated as such by bothcompany managements and investors

Patents: the ‘anti-risk’ business?

Do not be surprised to see a dayin the not too distant future whenpatents become valuableinsurance tools

The Community patent stalls again

The introduction of a unitarypatent system for Europe seemsas far away as ever after the EUCompetitiveness Council’s failureon 11th March to adopt theRegulation establishing theCommunity patent

Features

Why it’s all about location

Any successful IP programme requires the backing of those at the top of anorganisation. But how do people with no background in the area begin tounderstand the issues involved? One solution is to talk about patents in termsof real estate. An added bonus is that thinking in this way can bring aboutradical changes to portfolio management strategies. By Craig Opperman

US universities enter the real world of patents

The Madey v Duke decision may well fundamentally alter the relationshipbetween academia and industry in the United States. In the process, it lookslikely to force universities to re-evaluate the way in which they approach themanagement of their IP portfolios. By Daniel McCurdy and Thomas Reynolds

New strategies to avoid bankruptcy

Bankruptcy is a threat that most companies tend to ignore until it is too late.However, proper forecasting and subsequent planning can help fend offproblems before they occur. And intellectual property has a key role to play.By Sam Khoury and Paul Malz

How to decide when it’s time for the lawyers

A lawyer’s involvement in any business transaction is justified only to the extentthe transaction is worth more as a result of his or her participation. But how docompanies decide when this is actually the case? By Peter Gardner

How customers and partners can turbocharge licensing programmes

Sustainable licensing programmes cannot rely on the piecemeal release oftechnology and intellectual property. Instead, it is essential to maintain aconstant focus on the needs of the end customer. If this is to be done properlyin most businesses, a willingness to partner with outside organisations iscrucial. By Jay Kshatri

Insights

Words are easy in Europe, but positive action is harder to find

Europe has a major credibility problem when it comesto intellectual property. In many cases, the rhetoric ofpoliticians does not match their deeds. Recent eventshave merely served to emphasise this point once again

Complacency threatens Bayh-Dole

There were record numbers at this year’sAUTM conference in San Antonio. Themessage they received from keynotespeakers was that a sense ofcomplacency could lead to the erosion ofthe rights they enjoy as a result of theBayh-Dole Act.

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