Market Insight

Market Insight updates, published weekly, are written by experts from around the world and provide short, timely digests of the latest developments – from court cases to fresh legislation – as well as focused analysis of particular industry challenges and activities.

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Italy

13 DECEMBER 2023

European Court of Justice sets milestone in 3D trademark validity in Vespa dispute

The European Court of Justice has overturned an EUIPO ruling against Italian company Vespa, finding its conclusions to be flawed. The court’s decision provides much-needed clarity on the validity of 3D trademarks and the level of distinctiveness that is required.

31 MAY 2023

Grana Padano ruling raises fresh questions about PDO enforcement

The Court of Turin has issued a decision involving the Italian cheese Grana Padano, deeming the term ‘grana’ to be generic. This ruling directly contrasts an earlier Court of Venice decision on the same issue, indicating that there is a lack of harmonisation surrounding applications of protected designation of origins.

26 APRIL 2023

New nullity proceedings good news for trademark budgets in Italy

Italy’s IP office has launched new proceedings for determining nullity and revocation with the aim of providing a streamlined and significantly cheaper alternative to legal proceedings.

19 APRIL 2023

Italian parliament flares up over proposed UPC relocation

After a rocky start to Italy’s relationship with the UPC, the suggestion that the London division be moved to Milan has sparked strong opposition from Italian IP experts and members of parliament due to disagreements over the division’s competence.

05 APRIL 2023

Court of Venice restricts commercial use of Da Vinci artwork

Italian companies and their foreign subsidiaries are not allowed to use Leonardo Da Vinci’s Vitruvian Man for merchandise without the relevant gallery’s consent. The decision expands the possibilities of challenging the unauthorised use of images of cultural or artistic goods where copyright has expired.

29 MARCH 2023

Italian Supreme Court redefines ‘parody’ in 15-year ad dispute

The long-running Zorro case clarifies the boundaries of parody in relation to well-known trademarks. The court asserted that a parody must respect a fair balance between the author's freedom of expression and the rights of the original work's owner.

22 MARCH 2023

New legislation overhauls and their impact on IP litigation

While the codification of remote hearings, a triple exchange of briefs and the simplification of procedures may present new challenges, these new reforms should ultimately bring about positive changes to the justice system by streamlining and modernising procedures.

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